Many people miss the boat when it comes to proper search engine optimization for their site. One of the most common principles that business owners look over is the power of geographic SEO. What I mean by that is that many businesses serve a particular geographic region and because of this should focus their SEO efforts to target that region.

For example, I have done SEO for many real estate agents and let me tell you it is a very competitive industry. One thing all real estate agents have in common is that they serve a specific region, most times including a few cities.

It wouldn’t make much sense for a realtor in Columbus, Ohio try to rank for the term “real estate agent”. Ranking for a term like that would bring a majority of untargeted visitors to their site, not to mention how competitive the term would be to rank for. It would be a horrible waste of time.

Instead, they should try to rank for terms like “real estate agent Columbus” or “Columbus Ohio homes for sale”. These terms specifically target the area the agent services, and the people doing the searching are many times more likely to be a potential client.

If you run a business that is dependent on customers from a certain geographical region, it would be in your best interest to optimize your site to target that region.

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Many people miss the boat when it comes to proper search engine optimization for their site. One of the most common principles that business owners look over is the power of geographic SEO. What I mean by that is that many businesses serve a particular geographic region and because...